Design studio
17 shadow landing-page variants + 3 dashboard mocks

One platform. Fifteen voices.

Each variant reproduces the live landing page content in a completely different design language. Pick the direction that lands best. Sign-in buttons inside any preview deep-link back to the live site — no preview holds a real session.

01 — 05

Performance

Sport-first, energetic, made for athletes who measure everything.

01

SPLIT Gold baseline

Dark navy · gold · Barlow Condensed italic. The current live brand, exported standalone for comparison.
02

Tactical Carbon ref: Forerunner 965 UI + Tom Sachs

Near-black + steel + hi-viz lime. Monospaced HUD, engineered grid rules, `[ bracket ]` stat blocks.
02b

Tactical Gold 02 with gold accent instead of lime

Same HUD aesthetic as Tactical Carbon, re-toned with the SPLIT gold (#D4A017). Direct A/B against 02.
02-light

Tactical Gold Light light-mode variant on paper

Same HUD structure as 02/02b, rendered on warm paper with deepened gold so the aesthetic still reads as SPLIT in bright contexts.
03

Electric Performance ref: F1 broadcast

Midnight blue + electric cyan + magenta race numbers. Motion-blur texture, scoreboard stats.
04

Midnight Bordeaux ref: Porsche Motorsport

Oxblood + champagne + near-black. Fraunces 900 italic + Söhne. Old-world expensive, not shouty.
05

Monochrome Athletic ref: Nike ACG microsite

Pure black / pure white / one flame-orange pop. Extreme type contrast, asymmetric grid.
06 — 09

Editorial

Sport-magazine aesthetic. Serif-driven, whitespace-heavy, handset feel.

06

Runner’s Journal ref: Runner’s World + NYT Cooking

Cream paper + deep forest + oxblood. Drop caps, two-column body, department numerals.
07

Athlete Magazine ref: The Gentlewoman + Monocle

High-contrast white-on-black. Full-bleed portrait placeholder, hairline rules, mono meta labels.
08

Race Report ref: Financial Times + race programme

Warm beige + ink black + muted red. Roboto Slab. Thin rules, proper stat tables.
09

Type-Led ref: Müller-Brockmann Swiss grid

White paper, graphite, single coral accent. 180pt Inter Display, 12-column grid, no imagery.
10 — 14

Humanist

Warm, cozy, still for athletes — just inviting rather than aggressive.

10

Dawn Patrol ref: Strava YiS + Casper

Sunrise gradient. Rounded cards. Fraunces + Nunito. Anti-Tactical-Carbon warmth.
11

Trail Earth ref: Patagonia catalogue + Topo Designs

Terracotta + olive + bone. Hand-drawn topographic accents, rough-edged dividers.
12

Studio Sage ref: On Running + Danish athleisure

Muted sage + warm cream + deep plum. Recoleta + Inter. Scandi-athletic minimalism.
13

Coastal Calm ref: Aesop + Cape Cod

Off-white + deep teal + single coral. Söhne + Canela Deck. Boutique-shop restraint.
14

Marathon Morning ref: Allpress Espresso + ASICS Onitsuka

Warm grey + rosé gold + charcoal. Fraunces Italic. Intimate + premium circular cards.
15

Premium crossover

Monumental, official, broadcast-grade.

15

Stadium Prime ref: Olympic / FIFA broadcast

Stadium blue + stark white + warning-yellow stripe. Neue Haas Grotesk. Structural, monumental.
MOCKS

Logged-in dashboard, three themes

Static previews of what the authed experience would look like under each of the three Tactical themes. No interactivity — visual only.

MOCK · 02

Tactical Carbon dashboard dark + lime

Overview page rendered in 02's HUD aesthetic. Sidebar nav, week ring, KPI row, recent activity feed, upcoming 5 days, week-at-a-glance.
MOCK · 02b

Tactical Gold dashboard dark + gold

Identical structure to the 02 mock, re-toned with SPLIT gold. Lets you eye-check which accent reads better in the authed app.
MOCK · 02-light

Tactical Gold Light dashboard paper + gold

Light-mode version of the same dashboard. Warm paper canvas, deepened gold (#B38000) for AA contrast, everything else identical.